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SOAR to Business Success
SOAR to Business Success is your ultimate guide to unlocking business growth. Decades of operating experience, dozens of real transformations and a proven methodology for finding the growth most companies miss. SOAR to Business Success is the practical guide middle-market leaders use to build businesses that grow sustainably and create lasting enterprise value.
Creating Sustainable Growth and Value
WHAT YOU’LL LEARN INSIDE
SOAR Business Success gives you the tools, frameworks, and real-world examples used by middle-market companies to accelerate growth and build long-term enterprise value. Whether you’re navigating a plateau, preparing to scale, or launching something new, this book gives you a tested approach grounded in decades of hand-on operating experience.
A practical framework for finding growth you’re not seeing
WHO IS THIS BOOK FOR
Written for the people who actually run the business.
SOAR to Business Success is not an academic text. It’s written for operators, grounded in real decisions, and built to be read on weekends and applied on Mondays.
Meet the Authors
Backed by over 100 years of combined experience, the authors of SOAR to Business Success have helped build, lead, and grow companies from $3 million to over $450 million in revenue. With backgrounds as CEOs, executive coaches, and board members for global brands, they’ve distilled decades of insight into a practical guide for sustainable growth. Their real-world results speak louder than theory—and now, they’re sharing their formula with you.
Larry Goddard
FOUNDER & CEO, THE PARKLAND GROUP
Larry has personally led companies through 10x growth and advised over 300 mid-sized businesses on improving revenue, profitability, and valuation. From turning around struggling manufacturers to scaling military suppliers and tech firms, Larry’s expertise is grounded in results.
Laurence Franklin
FORMER CEO, TUMI
Laurence scaled Tumi from $4 million to over $450 million and doubled Coach’s sales to over $500 million. He’s led global expansions, executed successful IPOs, and served on the boards of iconic brands like Rosetta Stone and Fender Guitars.
Jennifer Goddard
PRESIDENT, THE PARKLAND GROUP
Jennifer has led many middle-market companies to more than 10x growth through strategic leadership. She builds and trains high performing sales teams and is known for transforming underperforming teams into high-growth engines.